Google has decided to stop it's price-comparison tool for auto insurance.
According to the above article, Google's results were lukewarm and the quoting tool was shut down in the United States within one year of release.
In my professional opinion, this comparison tool may function for other products, but it's lacking in the auto insurance sales experience.
There's a tremendous amount of complexities regarding liability insurance and its implications on your financial security. How much or how little do you need? I'm not sure Google would be able to address the issue via the tool and it has tremendous implications on your financial well-being.
It's my job to discuss this information with the client and determine the best course of action.
Even though this was a great idea that Google implemented, the product was inadequate.